Overview
A Web3 platform that enables artists to mint, showcase, and sell digital artwork. The UX is designed to demystify blockchain concepts by guiding users through minting flows with clear steps and minimal jargon.
Role
Product Designer
Timeline
5 months (2023)
Platform
Mobile & Web
Team
1 Designer, 4 Engineers, 1 Blockchain Expert
Problem
Artists wanted to participate in the NFT space but were intimidated by blockchain complexity. Existing platforms assumed technical knowledge, creating barriers to entry. Artists needed a platform that handled the technical complexity while they focused on their art.
Gas fees and blockchain transaction costs
Wallet setup complexity for non-technical users
Volatile NFT market and pricing uncertainty
Approach
Interviewed 30+ digital artists about NFT experiences and hesitations. Mapped the minting journey and identified confusion points. Created educational content integrated into the workflow. Designed with progressive complexity - simple for beginners, powerful for experienced users.
Research
Design
Testing
Iterate
Key Decisions
Guided Minting Flow
Created a step-by-step wizard that explained each decision point (blockchain choice, royalties, pricing) in plain language.
Gas Fee Transparency
Showed estimated costs upfront and explained what users were paying for, reducing anxiety around blockchain transactions.
Portfolio Showcase
Made artist profiles and galleries beautiful and prominent, putting art first rather than technical details.
