Overview
A meal-prep ordering app that simplifies how users discover meals, place orders, and manage recurring plans. The experience emphasizes clarity in pricing, nutrition, and scheduling.
Role
UX Designer
Timeline
3 months (2023)
Platform
Mobile & Web
Team
1 Designer, 2 Engineers, 1 Nutritionist
Problem
Healthy eating requires planning and time that busy professionals don't have. Generic meal delivery apps lack nutritional customization, while meal prep services have confusing ordering processes and unclear pricing.
Complex dietary restrictions and allergy management
Logistics of delivery scheduling and meal freshness
Balancing meal variety with operational efficiency
Approach
Interviewed 35+ working professionals about their eating habits and meal planning struggles. Collaborated with nutritionists on meal planning best practices. Designed flows that make healthy eating the easiest choice.
Research
Design
Testing
Iterate
Key Decisions
Visual Meal Calendar
Created a weekly calendar view showing planned meals at a glance, making it easy to manage meal schedules visually.
Transparent Nutrition Info
Displayed macros and calories prominently without being preachy, empowering informed choices.
Flexible Subscription
Allowed pause, skip, and modification of subscriptions to accommodate changing schedules and preferences.
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