Home Finance Dashboard

Case Study

Home Finance Dashboard

Fintech · Personal Finance Web App

Overview

A personal finance home dashboard that brings all money activity into one central view. The UX is designed around quick orientation - helping users instantly understand their financial situation.

Role

Product Designer

Timeline

4 months (2023)

Platform

Mobile & Web

Team

1 Designer, 3 Engineers

Problem

People juggle multiple bank accounts, credit cards, investments, and bills across different apps. They lack a comprehensive view of their overall financial health, leading to poor money decisions and unnecessary stress.

Integration complexity with various financial institutions

Data privacy and security requirements

Diverse financial goals and situations across users

Approach

Conducted diary studies with 20 users tracking their financial management for 2 weeks. Identified moments of confusion and anxiety. Created a dashboard that answers key questions at a glance: Where is my money? What changed? What needs attention?

01

Research

02

Design

03

Testing

04

Iterate

Key Decisions

At-a-Glance Summary

Created a hero section showing total net worth and week-over-week change, giving instant financial orientation.

Action-Oriented Insights

Surfaced bills due, unusual spending, and opportunities for saving - telling users what to do, not just what's happening.

Progressive Detail

Designed in layers from high-level overview to detailed transactions, letting users drill down only when needed.

Solution

Solution 1
Solution 2
Solution 3
Solution 4

Outcome

72% of users reported better financial awareness

Average checking of dashboard increased from 2x to 5x per week

Bill payment on-time rate improved 35%

4.6/5 user satisfaction score

90-day retention rate of 78%

Reflection

The "home" dashboard concept resonated strongly - users wanted one place to check everything, like checking the weather. The most valuable design element was the change indicators, showing what was different since last visit.

Next Steps

01

Add budget planning and tracking

02

Implement financial goal setting

03

Create spending insights and patterns analysis

04

Develop financial health score

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