Overview
A website for a Web3-focused design agency, built to communicate credibility, craft, and strategic thinking. The layout highlights case studies, services, and process while balancing bold Web3 aesthetics with clarity.
Role
Web Designer
Timeline
3 months (2023)
Platform
Mobile & Web
Team
1 Designer, 2 Developers
Problem
The agency needed to appeal to both technical Web3 founders and traditional businesses exploring blockchain. The existing site looked generic and didn't communicate the unique value proposition of Web3-specialized design expertise.
Must appeal to diverse audience from crypto-native to Web3-curious
Balance cutting-edge aesthetic with professional credibility
Limited content and case studies at launch
Approach
Analyzed competitor agency websites in both Web3 and traditional design spaces. Created messaging strategy that bridges Web3 and mainstream audiences. Developed a visual system that feels innovative without being inaccessible.
Research
Design
Testing
Iterate
Key Decisions
Showcase-First Homepage
Led with visual work samples rather than text, letting the quality of work speak for itself and grab attention immediately.
Clear Service Breakdown
Organized services by client need rather than internal categories, making it easy for prospects to see how the agency can help them.
Accessible Web3 Language
Used clear explanations and avoided jargon, making the agency approachable to companies new to Web3.
