Overview
A web app that aggregates crypto news, market updates, and insights into a single platform. The design focuses on content hierarchy and filtering to help users stay informed without information overload.
Role
UI/UX Designer
Timeline
3 months (2023)
Platform
Mobile & Web
Team
1 Designer, 2 Engineers
Problem
Crypto information is scattered across Twitter, Discord, news sites, and blogs. Users waste time hunting for relevant news and struggle to filter signal from noise. They needed a curated hub that surfaces quality information.
Content from diverse sources with varying quality
Real-time updates without overwhelming users
Monetization through ads without harming UX
Approach
Analyzed how crypto enthusiasts currently consume information. Studied news aggregation patterns and content discovery behaviors. Created filtering and organization systems based on user needs rather than source types.
Research
Design
Testing
Iterate
Key Decisions
Topic-Based Organization
Organized content by topics (DeFi, NFTs, Regulations) rather than source, making it easier to follow specific interests.
Quality Indicators
Added signals for source credibility and article quality, helping users quickly assess whether content is worth their time.
Customizable Feed
Allowed users to customize their feed based on interests, reducing irrelevant noise and increasing engagement.
