CoinMarket Dashboard

Case Study

CoinMarket Dashboard

Fintech · Data-Heavy Dashboard

Overview

A redesign of a high-traffic crypto market dashboard aimed at reducing cognitive load caused by dense financial data. The project focused on making complex market information scannable and actionable.

Role

UI/UX Designer

Timeline

4 months (2024)

Platform

Mobile & Web

Team

1 Designer, 2 Engineers

Problem

The existing dashboard overwhelmed users with too much information at once. Dense data tables, poor hierarchy, and cluttered layouts made it difficult for users to quickly assess market conditions and make informed trading decisions.

Cannot remove data points - all information must remain accessible

Real-time updates must not be jarring or distracting

Must work across different screen sizes and devices

Approach

Analyzed user behavior through heatmaps and session recordings. Conducted surveys with 100+ active traders to understand information priorities. Created progressive disclosure patterns and improved visual hierarchy through whitespace and typography.

01

Research

02

Design

03

Testing

04

Iterate

Key Decisions

Scannable Data Tables

Increased row height, improved column spacing, and used color strategically to make scanning large datasets easier on the eyes.

Progressive Information Display

Showed essential data upfront with expandable rows for detailed information, reducing initial cognitive load.

Visual Trend Indicators

Added mini charts and visual indicators for quick trend assessment without needing to read numbers.

Solution

Solution 1
Solution 2
Solution 3
Solution 4

Outcome

40% reduction in user-reported overwhelm

25% increase in time spent on platform

30% faster task completion for finding specific coins

Bounce rate decreased from 55% to 32%

Positive feedback from 90% of surveyed users

Reflection

This project taught me that good data design is about prioritization and hierarchy, not minimalism. Users need all their data, but they need it organized in a way that supports their mental model and workflow.

Next Steps

01

Add customizable dashboard layouts

02

Implement advanced filtering and search

03

Create saved views for different trading strategies

04

Add portfolio tracking integration

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