Overview
A crypto investment app designed to help users track assets, monitor performance, and make informed investment decisions. The UX centers around transparency and simplicity.
Role
Product Designer
Timeline
4 months (2023)
Platform
Mobile & Web
Team
1 Designer, 3 Engineers
Problem
New crypto investors felt overwhelmed by complex trading platforms built for day traders. They needed a simpler tool focused on long-term investment tracking rather than active trading, with clear portfolio visibility and performance insights.
Real-time price updates across multiple exchanges
Security concerns around API keys and wallet connections
Varying levels of crypto knowledge among users
Approach
Interviewed 50+ crypto investors about their tracking needs and pain points. Mapped investment monitoring behaviors. Designed with investment principles rather than trading tactics in mind. Created educational content to build user confidence.
Research
Design
Testing
Iterate
Key Decisions
Portfolio-First View
Showed overall portfolio value and performance prominently, de-emphasizing individual coin prices to encourage long-term thinking.
Clear Gain/Loss Visualization
Made it easy to see what's performing well and what isn't, without the complexity of trading charts.
Simple, Secure Connection
Designed a straightforward onboarding flow for connecting wallets and exchanges, with clear security explanations.
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