Bongohub

Case Study

Bongohub

Creative Marketplace · Web App

Overview

Bongohub is a creative marketplace designed to help creatives discover work, sell services, and build long-term professional communities. The platform bridges the gap between talented creatives and clients seeking quality work, while fostering meaningful professional relationships.

Role

UI/UX Designer

Timeline

6 months (2024)

Platform

Mobile & Web

Team

1 Designer, 4 Engineers, 1 Product Manager

Problem

Creatives struggle to find consistent, quality work opportunities while clients face challenges in evaluating talent and building trust with freelancers. Existing platforms focus on transactions rather than relationships, leading to one-off engagements instead of sustainable professional partnerships.

Need to balance marketplace functionality with community features

Building trust between strangers in a digital environment

Complex matching algorithm for skills and project requirements

Approach

Conducted extensive user research with 50+ creatives and clients. Created user personas and journey maps for both sides of the marketplace. Developed a design system that feels professional yet creative. Iteratively tested features with beta users to ensure the platform serves both creatives and clients effectively.

01

Research

02

Design

03

Testing

04

Iterate

Key Decisions

Portfolio-First Profiles

Made visual work samples the centerpiece of creative profiles, allowing clients to quickly evaluate quality and style before diving into details.

Transparent Service Listings

Created clear service packages with defined deliverables and pricing, reducing back-and-forth negotiation and setting clear expectations upfront.

Community Building Tools

Integrated networking features to help creatives connect with peers, fostering a supportive community beyond just transactional relationships.

Solution

Solution 1
Solution 2
Solution 3
Solution 4

Outcome

500+ active creatives joined during beta phase

200+ successful project matches in first 3 months

85% client satisfaction rate

4.6/5 average platform rating

70% of users reported finding consistent work through the platform

Reflection

This project taught me the importance of designing for trust and relationship-building in marketplace platforms. The challenge was balancing the needs of two very different user groups while maintaining a cohesive experience.

Next Steps

01

Add video portfolios and client testimonials

02

Implement reputation and review system

03

Create skill-based matching recommendations

04

Develop mobile app for on-the-go networking

Get in Touch

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